Meet our founder
Caleb Bullard
Veteran. Entrepreneur. Author. Life insurance professional. A life shaped by service, adversity, responsibility and building what comes next.

Service has shaped every chapter
Caleb served six years in the United States Army, including as a combat medic. He became EMT certified, earned a science degree, and later spent two years as a police officer.
Then came entrepreneurship and financial services. Another story was running at the same time. An injury that began during military service turned into chronic back problems that followed him through most of his twenties. He pursued treatment aggressively, invested heavily in finding answers, and kept building: businesses, an insurance practice, and eventually Watchmen of Honor.
It is not a pity story. The point is perspective. Life does not always happen according to plan, and what you do when circumstances change is the whole game. That belief connects his military service, his insurance work and Watchmen.
How he practices
Recommend, don’t dump options.
Caleb is an independent life insurance professional licensed in 32 states with access to 20+ carriers. Independent matters because underwriting is not uniform: one carrier may treat a medication, a build, a tobacco history or a heart history very differently from another. His job is to understand the person first, then decide which companies and products fit that situation.
He does not position himself as the person who convinces everyone to buy life insurance. He is the person who figures out what you are trying to accomplish, reviews what you already own, and recommends the appropriate solution. If the answer is no, he gets curious rather than pushy. Sometimes there is a concern underneath. Sometimes the answer really is no. A good advisor knows the difference.
Credentials
Verified, current, and yours to check.
Insurance
- Licensed life insurance agent, 32 states
- National Producer Number 19345248 (verify at nipr.com)
- Independent access to 20+ carriers
- Continuing education current
Military
- United States Army, six years
- Combat medic
- Decorations and schools listed on CalebBullard.com
Medical & education
- EMT certified
- Science degree
Law enforcement
- Police officer, two years
Honors, the Rebels Unite bestselling co-authorship, media coverage and speaking are documented on CalebBullard.com, the central record for Caleb’s biography.
Beyond the firm
Watchmen of Honor.
The mission doesn’t end with the uniform. Caleb founded Watchmen of Honor to help veterans and first responders build purpose, skills, community and income in the next chapter.